Attracting customers and creating a lasting impression are top of mind, and top challenges, for many businesses. While many modern business owners may think first about how their brand is perceived online, physical displays also have an incredible impact on the brand experience. The design of a retail space or the layout of an office contributes to branding as much as a logo or business name. Window graphics, a type of environmental branding, can convey a brand message, act as a wayfinding tool, and capture customers’ attention.
At Reveal GFX, we help our clients create all-encompassing brand experiences through strategic and attractive signage. Window graphics comprise a key portion of our portfolio of work, as many businesses, organizations, and institutions choose this type of signage to market their brands.
Custom Window Graphics for Branding and Marketing
The underlying function of a window graphic, or any type of signage, is to communicate a message. Most businesses have a variety of messages to communicate, from something as straightforward as the business name and logo to more varied messaging, such as seasonal promotions or one-time offers. Window graphics are especially suited to these tasks because they are highly customizable, easy to apply, and an incredibly affordable form of advertising. Window graphics can be replaced easily whenever a business has new branding or a new offering.
Window signs and graphics can be customized in countless ways, from the message shared to the style of font, colors, or even icons used. Businesses can get creative and have unique graphics for each window at their business location or design a larger graphic with an image that spans across multiple windows in a row.
Storefront Window Graphics to Attract Customers
Window graphics are a great resource for retail businesses, corporate offices, and other organizations that need to attract passersby. While they may not be the primary signage on a storefront — most businesses will likely have larger exterior signage — window graphics can be used to display additional details and capture attention. For example, a toy store may have an exterior sign on the building that indicates that it sells toys, but window graphics along the storefront can call out specific products offered, such as books, gifts, or sports equipment that may be more compelling for someone passing by the location.
Additionally, window graphics serve an extremely functional purpose by helping customers, vendors, and even employees find their way to the business. In an indoor shopping mall, window graphics make it easier to determine the store’s location among other nearby shops.
Temporary Retail Window Graphics for Seasonal Displays
Temporary retail window graphics, like vinyl storefront window graphics, can easily be added to and removed from windows for seasonal displays. These are a cost-effective marketing tool that can create a fun experience for customers. Retail stores with holiday promotions or new, exciting products can call out those items on windows or add catchy, creative phrases to attract customer attention.
Retail window graphics can round out a complete sign package and can give businesses a variety of options for marketing their products, services, and offerings. When coupled with exterior signage and wayfinding signage, window graphics complete the brand story and create a positive and effective impression that draws customers in.
Window Graphics for Building Remodels and Renovations
During building construction, remodels, or renovations, window graphics can highlight the exciting changes in the space, attract prospective tenants, or be used to direct traffic while more permanent signage is down. Often, window graphics are used to display conceptual mockups of a space to show what is under construction. In some cases, though, simpler signs with clear “under construction” messaging may be sufficient. During and after the building remodel, window graphics can be used to manage traffic and provide directions, especially if construction changes the path to, from, or inside of the building.
Window Graphics to Advertise Buildings for Lease
Window graphics make excellent marketing materials for companies looking to lease properties, suites in a building, or rooms in a facility. Easy to apply and easy to remove, window graphics can capture the attention of people passing by who may be interested in available retail, office, or residential (and other) spaces. Graphics can be used on exterior windows or as interior signage in a shopping mall, office building, or other larger facilities. In most cases, the graphics highlight that the space is available and then provide contact information so that interested parties may inquire.
School Window Graphics
Show some school spirit with window graphics that bear team colors and mascots. School window graphics are a great way to encourage school pride and can be used year-round or seasonally. Window graphics may also be useful inside schools for wayfinding. And for schools that teach younger students, window graphics can make a room feel more kid-friendly and welcoming.
Custom Window Graphic Designs by Reveal GFX
With so many potential applications for window graphics, and even more potential customizations, selecting the appropriate sign package for your company or organization can seem daunting. The Reveal team has seasoned experts ready to guide you each step of the way, from identifying where signage is needed to drafting unique designs.
Our team is well-versed in signage design best practices and signage requirements. This enables our clients to focus on getting their message across while we ensure that their signage is both effective and beautiful. Contact us today to get your project started.
