Window graphics are a cost-effective, durable, and customizable form of business signage. Equally as useful in exterior applications and interior applications, window graphics come in a variety of styles, forms, and functions. They can serve functions that range from attracting customers to enhancing an office space.
To determine how window graphics fit into your business’s signage plan, you must first understand the benefits of window graphics as a tool for businesses.
What Are Window Graphics?
Window graphics are a type of signage that is printed and then affixed to the exterior or interior windows of a business. Window graphics can range from colorful, branded marketing graphics with promotional messaging to simple frosted designs that create privacy. Most businesses select window graphics for exterior signage, as a marketing and wayfinding tool, but they can be useful for interior spaces, too, especially in large office facilities with numerous interior windows.
Window graphics can be printed on vinyl or film — two very durable materials for signage. Most window graphics use an adhesive backing that keeps them in place on the window, but some can be applied without an adhesive, using only water.
Benefits of Window Graphics for Businesses
Window graphics serve multiple purposes, from functional to decorative. Businesses can use window graphics to attract customers, increase brand awareness, and provide directional cues (or wayfinding). Window graphics offer a cost-effective signage option.
Cost-Effective Marketing Tool
Window graphics are a cost-effective marketing tool that can enhance a brand experience and clarify brand messaging. Custom window graphics can showcase a brand’s logo, offerings, or specials. In comparison to other forms of signage, window graphics are much less costly but deliver the same visual impact. Because they are digitally printed, window graphics are straightforward to create, produce, and install.
Enhancing Brand Visibility
Storefront window graphics can improve a shop’s visibility. Window graphics can be used to highlight the type of business — like a salon service or a children’s clothing store — as well as the products that shoppers can expect to find. Window graphics can support other business signage, also called environmental branding, by providing more details. When used in conjunction with a large, high-visibility sign with a store’s name, window graphics can highlight additional essential information that draws customers in.
Attracting Customers
Enhancing brand visibility with window graphics can help businesses attract customers. Whether customers walk or drive by a shop, custom window graphics can be used to communicate essential brand messages that capture customers’ attention.
Creating Brand Awareness
Customers won’t shop a brand they don’t know about, and one of the greatest benefits of window graphics is creating brand awareness. By maximizing available space with compelling and eye-catching graphic design, brands can get their message across in a new way.
Lowering Installation Costs
Signage installation can be costly, especially for larger business signs. Window graphics, however, require minimal effort for installation. Even with professional help, installing window graphics takes much less time and fewer resources than other forms of signage. In some instances, business owners can install their own window graphics.
We typically recommend using one of our installers for your window graphics, to minimize errors and ensure proper application, but it’s possible to attempt the task yourself if you are looking to save on costs.
Delivering Long-Term Durability
Certain vinyl window graphics can offer long-term durability. They can withstand wear in exterior and interior applications and work just as well in volatile climates as they do in moderate climates. When properly applied and maintained, some can last for seven to 10 years.
Improving Customer and Employee Experiences
Window graphics are incredibly versatile and can be used to improve customer and employee experiences in addition to their use as a marketing tool. Window decals, window vinyl, and perforated window graphics can support a positive customer experience.
Informative Displays
Informative window graphics offer another way to communicate seasonal or timely messages to customers and employees. A window display that highlights a specific promotion at a restaurant makes customers aware of money-saving opportunities (and can enhance their loyalty in the process). In an office, window graphics can be printed with company messaging or values, to remind employees of important workplace culture initiatives.
Window graphics can also provide basic and essential information for customers, such as business hours, a business address, or critical information, like when pets are (or are not) allowed in a business facility.
Privacy and Comfort
Window film and perforated vinyl can be used to distort the view into a building, to provide privacy for customers and employees. In interior applications, frosted window film, for example, can be used on glass doors or walls in offices and conference rooms, to create a sense of privacy without blocking light or sight entirely.
Additionally, for buildings that are often in direct sun — and thus made warmer than what is comfortable because of the additional heat — window graphics can be used to deflect the sun’s rays and keep buildings cool.
Reveal GFX is Here for Your Window Graphic Needs
Window graphics have numerous advantages for businesses and should be part of a comprehensive signage plan. To learn how you can use custom window graphics to attract customers, enhance brand visibility, and improve the customer experience for your own business, contact our team of experts.
