Whether you tackle a business rebrand with in-house talent or through collaboration with a creative agency, the process requires much consideration to address multiple moving parts. Many people think of rebranding as new logos, messaging, and perhaps even a new company name. While those are certainly components of rebranding, other materials and resources should be part of a rebrand, too, like signage inside or outside of a building.
Rebrand signage communicates your new brand identity and is key for a successful rebranding. Updating a website alone won’t get your new message across if you also offer an in-store experience. Rebranding is not exclusively a customer-facing project; it’s just as important to communicate the rebrand internally with proper facilities signage as it is to update the signs on the outside of your building.
When Is Rebranding Signage Needed?
While most Reveal Graphics customers come to us after they already know they need a rebrand — and sometimes even after they’ve completed the process — it may be beneficial to cover some of the times when rebranding signage is needed. Rebranding projects come out of numerous causes, from corporate rebranding to needing to find a way to blend acquired brands with the parent brand.
Signage to Showcase a New Company Identity
At the highest level, companies may need a signage rebrand when the company has also undergone a full rebrand. This may include when a company changes its name, updates messaging and marketing content to make it more modernized, or changes key brand values. All of these changes should be communicated through signage to ensure a cohesive brand experience.
Rebranding Signage After a Company Acquisition or Expansion
Company acquisitions and expansions reshape the company’s identity and can lead to updates or rebrands. With the acquisition of a new company or the creation of a new division within the parent company, brands must incorporate that into their messaging — and this includes signage.
Signs for New Products and Services
New product launches and service offerings are critical changes to a brand identity and should also be communicated in signage. For retail shops or for service providers like a beauty salon, rebranded exterior signage that lists new products or services is essential for attracting customers.
Many other applications for rebrand signage exist outside of these listed above. If you are uncertain whether your company needs new signage, we’re happy to discuss options with you.
Where Do Signage Needs Fit Into the Rebranding Process?
In most cases, ordering rebrand signage happens toward the end of the rebranding process. This timeline enables brands to establish and implement their new branding prior to ordering new signage. It is best to have brand identity components established prior to purchasing a signage package because it will speed up the process.
Reveal GFX works directly with companies that are undergoing a rebrand and also with creative agencies spearheading a rebrand. Once the partnership is established, we plan, design, and install signage that communicates the updated brand identity. As a signage vendor, we are able to collaborate with companies that have specified signage needs and also with brands that are uncertain about their signage needs.
Types of Signage to Update After a Rebrand
When rebranding, it’s essential to consider all of the points of contact a customer (or even employee) has with the brand. This includes digital channels, of course, but also physical channels, too. It’s not just the signage on the front of the store or the new logo at the top of the webpage that makes for a successful rebrand; it’s everything in between.
Environmental Branding and Interior Signage
Environmental branding and interior signage can communicate your rebranded company message and even help build excitement about the rebrand. Environmental branding has numerous manifestations — wall coverings, millwork, and mixed media fabrication, to name a few — and contributes to the overall feel of the brand. These parts come together to create an effective brand message and tell a clear story.
With a finalized rebrand, companies often want to showcase the new design and are typically excited to incorporate new logos, icons, banners, and messaging throughout an office or storefront. Environmental branding, in all of its forms, gives companies a way to distribute a unified message.
Environmental branding isn’t just for attracting customers, though; it attracts talent and cultivates a positive company culture. For companies that have invested heavily in an updated brand identity — one that they hope boosts team morale and unifies the company — environmental branding is essential. Whether companies choose a signage rebrand that includes wall graphics in a large production facility or an office design update at the company headquarters, Reveal offers numerous formats and materials that can be used to convey the brand message.
Wayfinding Signage
Wayfinding signage is part of environmental branding but should be called out on its own because of its essential nature for business success. If companies neglect to update wayfinding signage after a rebrand, it can cause confusion. Signage rebranding should include updates to directional signs, exterior and interior signs, wayfinding signs in parking garages or parking lots, and so on. All of these are essential for moving people toward your business and should communicate your new brand identity.
Event Signage
Brands that host regular or recurring conferences, events, pop-ups, or other special events need signage to direct traffic or indicate the location of a party. Even if an event is not scheduled soon after a rebrand is launched, brands should include event signage in the rebranding process to ensure signs are updated and ready for use at the next event.
Updating the company’s badges, VIP tags, banner wraps, floor graphics, step and repeat banners, and other event signage types should be part of the entire rebranding process — not saved for later.
Installing New Signage After a Rebrand
Installing new signage is one of the final steps in the rebranding process, but it’s essential. Companies must consider how and when to roll out signage so that a new brand identity is conveyed at the appropriate time.
Planning a Signage Rollout
At Reveal Graphics, we prioritize professionalism by working carefully to set (and adhere to) signage timelines that fit our clients’ needs. When planning a signage rollout, consider when the rebrand will first be launched and how it will be communicated to stakeholders. In many cases, brands may choose to announce a rebrand at a meeting, event, or even online prior to redecorating an office or replacing new signage. Most companies will reveal a rebrand internally prior to revealing it to external stakeholders and customers.
Coordinating Installation
Reveal Graphics installs all signage to ensure materials are properly applied and signs are placed appropriately. Coordinating installation is simple and straightforward. With the established signage plan in hand, our team knows where and when to place signage to set your company up for a successful rebrand.
Reveal GFX is Here to Help You Rebrand
Reveal Graphics is a reliable sign company in D-FW that works alongside companies throughout the rebranding process. We’re a one-stop solution for companies looking to update interior and exterior signage during a rebrand. Our streamlined process carries the project from the initial phases of ideation all the way to installation and, as needed, to maintenance. Contact us for a quote.
